66 Online SEO Tools and Resources

A compiled list of online Search Engine Optimization tools to help you check your current web site. They are free, in most of the cases you do not need to create an account in order to access them and we use them often. Feel free to check and use them.

Please note that this is not a definitive list. If you know other great free online SEO tools not listed here, it’d be great if you could send us a notification with the URL.

Keyword research tool

Keyword research and, ultimately, keyword selection are extremely important parts of the overall SEO process. Selecting keywords relevant to your field of activity is essential. Make sure you conduct a proper in-depth keyword research before you begin placing keywords on your web site.

If you want your web site to be high ranked in search engines, then use these tools to find out the words that searchers use to get to a website like yours, and place them in the appropriate places. Nevertheless, remember that no tool is perfect. Don’t be afraid to use your intelligence and common sense.

1. Keyword Research Tool – Webmaster toolkit
2. Keyword External Tool – Google Adwords
3. Keyword Selector Tool – Inventory Overture
4. Keyword Suggestions Overture – SEO Chat
5. Website Keyword Suggestions – Webconfs

Keyword density

These tools helps you achieve the ideal keyword density (how many times a keyword is used on a page divided by the number of words on that page) for a set of key terms. Why is it important? Because search engines use this meter in their process of qualification determining relevant websites. Read more about this topic on seochat.com


6. Keyword Density – SEO Chat
7. Keyword Density & Proeminence – Ranks
8. Keyword Density Analyzer – Keyword density
9. Analyze Keywords Density – Google rankings
10. Keyword Density Checker – Webconfs
11. Keyword Density Analyzer Tools – SEO Book

Competition Analysis

Analyzing your competition is an important step in the search engine optimization process and it takes into consideration: what keywords your competition has chosen and how they use them on their website. If you want to see who is your competition for the targeted keywords you’ve chosen then check these tools:

12. Competition Tool – SEO Digger
13. Competition Analysis Tool – Seoscorecard
14. Top Competitor Tool – Webuildpages

Search engine keyword position tool

When done correctly, search engine positioning can increase web traffic by a tremendous amount. Use these tools to check your current position of your keywords in major search engines like: Google, Yahoo, MSN:

15. Search Engine Keyword Position – SEO Chat
16. Keyword Analysis Tool – Mcdar
17. SERPS Position Checker – LinkVendor
18. Website Position Tool – Rnk1

– See more at: http://www.avangate.com/avangate-resources/article/online-seo-tools.htm#sthash.xLxcfJ6d.dpuf



New to SEO? Need to polish up your knowledge? The Beginner’s Guide to SEO has been read over 3 million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO.

  1. How Search Engines Operate
  2. How People Interact With Search Engines
  3. Why Search Engine Marketing is Necessary
  4. The Basics of Search Engine Friendly Design & Development
  5. Keyword Research
  1. How Usability, Experience, & Content Affect Rankings
  2. Growing Popularity and Links
  3. Search Engine’s Tools for Webmasters Intro
  4. Myths & Misconceptions About Search Engines
  5. Measuring and Tracking Success

What is Search Engine Optimization (SEO)?

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too. At Moz we believe these principles go hand-in-hand.

This guide is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. If you are confused about this stuff, you are not alone, and we’re here to help.

Why does my website need SEO?

The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.

Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.

Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.

Why can’t the search engines figure out my site without SEO?

Search engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.

In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

Can I do SEO for myself?

The world of SEO is complex, but most people can easily understand the basics. Even a small amount of knowledge can make a big difference. Free SEO education is widely available on the web, including in guides like this. Combine this with a little practice and you are well on your way to becoming a guru.

Depending on your time commitment, your willingness to learn, and the complexity of your website(s), you may decide you need an expert to handle things for you. Firms that practice SEO can vary; some have a highly specialized focus, while others take a broader and more general approach.

In any case, it’s good to have a firm grasp of the core concepts.

How much of this article do I need to read?

If you are serious about improving search traffic and are unfamiliar with SEO, we recommend reading this guide front-to-back. We’ve tried to make it as concise as possible and easy to understand. There’s a printable PDF version for those who’d prefer, and dozens of linked-to resources on other sites and pages that are also worthy of your attention.


Each section of this guide is important to understanding the most effective practices of search engine optimization.

SEO Services, Information & Guidance

Search Engine OptimizationOn-page Optimization | Content Development | Link Acquisition
 without the sales-pitch & sales-people. Just search engine optimization that works!

Search Engine Optimization is the process of improving the visibility of a website on organic (“natural” or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

Types of SEO

There are two major types of search engine optimization, white hat search engine optimization (the ‘good’ kind), and black hat (the ‘not so good’ kind). There are of course differing opinions about the nature of each type of SEO. Get the information you need to be able to tell them apart and make an informed decision.

Types of SEO

SEO Services

There are a number of SEO services which can help contribute to the improvement of the organic search engine rankings of a website. These services include, but are not limited to, on-page (or on-site) optimization, link building, search engine friendly website design and development, and search engine friendly content writing services.

SEO Services


For Whom Is SEO Suitable?

On the surface, search engine optimization is a good way of marketing a website; after all, who doesn’t like free traffic. Unfortunately, that kind of approach to SEO is exactly how many individuals and companies invest thousands of dollars into SEO campaigns without useful results.

For Whom Is SEO Suitable?


What Can SEO Accomplish?

There is a lot of misinformation about what an SEO campaign (company) can accomplish when it comes to organic search engine rankings. Here we try to dispel the myths, and give you realistic expectations of what a search engine campaign can accomplish in the short, mid and long term.

What Can SEO Accomplish?

SEO Resources

To learn more about search engine optimization and help you get started on optimizing your website, check out some of our resouces including the basic SEO Tutorial, and list of SEO Tools.

The Best SEO Tools of 2017

To improve your website’s traffic, you need to increase your ranking, or where you show up on the search results page of a search engine. Using search engine optimization (SEO) tools can help you climb to the top of search results, which can lead more people to your site.Top Ten Reviews spent more than 200 hours researching and evaluating this category for over four years. We’ve considered over 150 services and honed the list to the 10 best SEO tools.For our buying guide, we’ve recommended certain individual SEO tools you can use to work on a key aspect of your SEO campaign. For our recommendations on full software suites with multiple tools, check out our SEO Software buying guide. You can also read our articles on SEO.

Choosing the Best SEO Tools for Your Business

There are many SEO monitoring tools, but the one that’s best for your business depends on what you hope to accomplish with your SEO campaign. Here are our top picks:

Best for Auditing Your Site

Before starting any SEO campaign, it’s best to first analyze your site and identify what you need to fix. Using Raven Tools’ Site Auditor can help you figure out what steps you need to take to most efficiently and effectively improve your site rankings.

Raven Tools can monitor your mobile and desktop SEO. It lists all of your optimization opportunities in order of impact so you can prioritize tasks. It also alerts you when new problems arise, and you can analyze your site from any device.

Raven Tools

Site Auditor, by Raven Internet Marketing Tools, analyzes your website and tells you what you can do to improve your site and increase your search engine optimization (SEO) power. Site Auditor evaluates your site for both mobile and desktop SEO issues that might be preventing you from achieving high-ranking results in search engines like Yahoo, Bing or Google.

Read more here

Best for Analyzing Your Competitors

To gain an edge in your industry, you need to know how well your competitors are doing and what strategies they’re using to reach consumers. This is where competitor analysis comes in handy. SimilarWeb provides metric on not just your competitors’ websites, but also their apps and your industry as a whole.


SimilarWeb provides accurate and informative data on businesses in your market so you can easily see what your competitors are doing. This search engine optimization (SEO) analysis tool collects important metrics on traffic, engagement, SEO keywords and more on your competitors, giving you a complete overview of what you’re up against and how you can gain an edge in your market.


Best for SEO Keyword Research

One of the best ways to increase your SEO rankings is to choose the right keywords to include in your online content, titles and metatags. Many tools are available to help you pick the best keywords; we recommend SECockpit.

This SEO tool can find keywords for all languages and countries practically instantaneously, which means you’ll spend less time planning your SEO strategy and more time executing it.

SECockpit is a thorough and useful keyword research tool that helps you choose the best keywords for your SEO strategy. This tool not only provides helpful keyword options, but it explains whether any keywords are potentially problematic, the volume amount the keyword is searched for per month and other helpful information. It also provides information on AdWords and other advertising that might help your SEO campaign.


Best for Backlinking

The more prospects you have online, the higher your SEO ranking will be. Prospects can be anything from content marketing, mentions and reputation articles like reviews, backlinks or more.

Ontolo helps you find prospects across the internet that will be the most beneficial for you, including high-quality backlinking opportunities. Ontolo even gives you the contact information for each prospect.

ontolo is a powerful tool that searches for quality prospects to help you increase your SEO rankings, like back-linking opportunities, guest blog posts and other marketable content. This SEO tool offers helpful graphs and reports to help you easily understand the information it finds.

Read more here

Best for Tracking Search Engine Rankings

Accurate data is vital for all SEO campaigns, especially how your website is ranking in search engines. This is where an SEO analysis tool is valuable. Our pick, RankTrackr, emails reports on a schedule that works for you, whether it’s daily, weekly or monthly.

Reports are customizable, and you can filter which keywords you receive data for. RankTrackr also gives you a historical overview so you can see your progress over time.

RankTrackr’s SEO analysis tool is a highly accurate program that tracks your website’s rankings on popular search engines when various keywords are searched for. It updates you on your current search engine results page (SERP) standings and provides a historical analysis of how your site has improved. You can also see how your ranking compares to your competitors, which can give you an edge in your particular industry. RankTrackr provides a valuable service that is important to your SEO strategy.

Read more here

Best for PPC Research

With any SEO campaign, you want to increase your ranking in organic search results, but another important component involves ad campaigns – specifically, pay-per-click (PPC) campaigns.

You don’t want just any PPC campaign, though; you want one that has the highest chance for success that is relevant to your company. PPC research tools like SpyFu can help. SpyFu locates profitable PPC keywords for you. In addition, it researches what campaigns have worked (and not worked) for your competitors, which benefits you.

SpyFu is an SEO tool that lives up to its name, as it “spies” on your competitors’ strategies and SEO history to give you an edge with keywords, rankings and pay-per-click (PPC) campaigns. SpyFu especially stands out for its PPC research, in that it researches new opportunities for campaigns based on data it collects.

Read more here

Best for Local SEO

Local SEO traffic can be some of the most important traffic you’ll receive, especially if you’re a brick-and-mortar business needing to drive more consumers to your store.

Whitespark can help you improve your local SEO by finding citations for you, building your reputation by gathering consumer reviews and testimonials, tracking your local rankings and more.


Whitespark is an online tool that specializes in improving businesses’ local search engine optimization (SEO) rankings. This program finds valuable citation opportunities and searches for customer testimonial and review prospects, which are invaluable for increasing local traffic for your website. Whitespark also tracks your search engine rankings by location. It can track data for any city you might need information on.

Read more here

Best for Tracking SEO Traffic

SEO campaigns take time to build momentum. It can be helpful to see the impact your SEO efforts are having on traffic results as your campaign progresses. Klipfolio has an SEO traffic tracker dashboard called Alexa that identifies and reports on the type of traffic you’re receiving, including from organic searches or via paid campaigns. Having this information can help you decide where you can tweak your campaign and where it would be wisest to spend your time and money.


Klipfolio is a marketing program that’s designed to help businesses with various aspects like email, digital and social media marketing. It also has excellent search engine optimization (SEO) tools, including its SEO traffic key performance indicator (KPI) called Alexa. It tracks the traffic your website receives organically and through ads and then couples this data with goal-completion metrics to give you an idea of how your site is performing.

Read more here

Best for Experimentation

Once consumers find your website, they should have a good experience while they’re there. That’s where a tool like Optimizely can help. Optimizely lets you experiment with variations of your website (layouts, product features, etc.) to see what customers respond to best. This way, you can be sure consumers are having the best experience possible on your site, which increases their responsiveness to calls to action on your website.


Optimizely is a tool to help you determine which changes to your website will be the most profitable for your business. As with many SEO tools, you can use this program to optimize your website so you get the most traffic and most revenue possible. Optimizely is not strictly an SEO tool – it focuses more on the customer experience once the customer is already on the webpage rather than helping the customer find the page in the first place.

Read more here

Best for Social Media Tracking

Social media is quickly becoming one of the most important tools for marketing, including SEO marketing. While it’s not exactly an SEO tool, Hootsuite helps you track your social media accounts and mentions, which can help you increase your SEO standings.

Because it tracks multiple social websites and various aspects of consumer mindshare, Hootsuite is our choice for tracking your social media.


Social media tracking might not be the first thing that comes to mind when you think of SEO tools, but Hootsuite can help your SEO rankings by monitoring the social media conversations that are going on between you and your customers. This tool can track various aspects of your social media accounts and profile your followers and the people talking about you so you can market to them specifically.

Read more here

Do I Really Need SEO Tools?

Generally speaking, it’s always a good idea to improve the visibility and functionality of your website in today’s digital world. That’s why SEO tools are so popular. But your company might not need every SEO tool. What tool you need depends largely on what aspect of your website or SEO strategy you want or need to improve.

An excellent starting place is a website audit, which can tell you what you’re doing well and what you can do to improve.

Why You May Need to Track Data for You or Your Competitors
Once you’ve established your SEO campaign, it’s helpful to know how your efforts are paying off. If you’re curious about your SEO traffic, search engine results page (SERP) ranking or social media mentions, one of the tracking tools we mentioned above can provide insightful results. If you feel that you’re doing well but want to be more competitive, it might be worthwhile to look into competitor analysis tools so you can learn from your competition.

Why You May Need Research Tools
You can build your SEO rankings in multiple ways, especially with keywords, PPC campaigns and backlinking. If you need to improve your website’s content to draw more people to your site, a keyword research tool might be beneficial. If you’re looking for an effective ad campaign, look into PPC research tools. Finding prospects like backlinks can also be helpful.

What Tool Will Improve My In-Store Foot Traffic?
If you’re looking to boost foot traffic to your brick-and-mortar store through SEO, an important tool for you is one that focuses on local SEO, as this specifically targets people in your area.

How Can I Improve My Website for Consumers?
If your website generates a good amount of SEO traffic but consumers aren’t buying your product or service, then you probably need to improve your site’s material. A tool that tests variations of your site can help you determine the layout and content that appeals most to consumers, thus leading to increased sales.

SEO: Is it Worth the Investment?

Using SEO tools is by no means a guarantee you’ll jump to the top of every search result. Many factors go into search engine algorithms. Still, you can’t survive in the digital world without using SEO in some form or another. SEO is a huge market and is growing.

Recent statistics bear out that:

  • Spending on SEO services will grow to over $80 billion by 2020
  • Spending for AdWords is estimated to increase an estimated 75 percent in 2017
  • 60 percent of companies are spending more on PPC campaigns
  • 75 percent of consumers are more likely to visit local physical stores if these shops show up prominently in search engine results
  • 77 percent of specialists believe businesses should perform full SEO audits of their sites every six months